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Reader Facts

 

 

Income Level

71% of El Andar readers earn between $30,000 and $200,000 a year.

Education Level

90% of El Andar readers are college-educated, and nearly a third have post-graduate education.

Occupation

70% are professionals, managers, or people who work in technology, sales and administration.

Internet Use

89% have been using the Internet since the early days. Nearly half have been Web users for 3 to 5 years.

PsychographicProfile

Value Percent
Self-Fulfillment 25.3
Self-Respect 22.9
Sense of Belonging 18.1
Fun and Enjoyment 12.0
Sense of Accomplishment 10.8
Warm Relationship with others 7.2
Security 3.6

Source: Narrowline, Inc. survey

 

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